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WNBA Faces Financial Challenges Despite Growth

The WNBA is experiencing unprecedented success with record-high viewership, attendance, and significant increases in merchandise sales and League Pass subscriptions. Despite this boom, the league and its 12 teams are projected to lose approximately $50 million this year. A major factor is the WNBA's financial relationship with the NBA, which takes about 40% of the WNBA's revenue. This leaves the WNBA with about 40% of its revenue, which is insufficient to cover its losses.(Source:FOS)



Additionally, WNBA players receive less than 10% of total revenue, a stark contrast to the NBA and NFL where players receive around half. Although the WNBA's growth is evident and a new media-rights deal could boost revenue significantly, it remains uncertain how much of this growth will benefit the players.

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