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NBA's $76 Billion Rights Deal: What It Means for Viewers


The NBA is nearing a set of rights deals worth $76 billion over 11 years, significantly impacting both basketball fans and general TV viewers. Currently, national NBA rights are split between ESPN/ABC and TNT, but future broadcasts will likely be shared between Disney, Amazon, and Comcast. This shift means viewers might need to subscribe to new streaming services.



For non-basketball fans, the deal could lead to significant programming changes on NBC and Peacock. Comcast plans to reduce its entertainment content budget to allocate funds for the new sports deal, potentially cutting favorite shows for viewers. This reflects the traditional TV model where non-sports fans indirectly paid for sports programming through cable bundles.


While live sports continue to draw TV audiences, the financial pressure on entertainment content remains. The hope is that increased NBA viewership will boost overall network revenue, potentially benefiting non-sports fans in the long run. However, the immediate future might see a reshuffling of resources away from other types of programming..(Source:BI)

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